Short answer: The direction of the business has shifted in order to protect the integrity of the outcome long term.

Long answer: When the business was first established, it became clear that there was a gap between the impact I wanted to make and the structures in place to support it.

For some time, that gap was difficult to define. Through deeper engagement with the industry, it became clear that addressing it properly would require more than incremental adjustments. It would require building the right strategies, frameworks and systems from the ground up.

As that foundational work has progressed, the vision for what this business is becoming has only continued to sharpen. Building this infrastructure takes time, and it is not something that can or should be rushed. This change in direction reflects a deliberate decision to build in a way that supports meaningful, credible and sustainable impact over the long term.

For now, it is important to allow this work the time and space it requires. More will be shared when it is appropriate to do so.

This approach has been chosen because effective and responsible system disruption requires care, precision, containment and preparation. Work that aims to create real change must be fully thought through, tested and refined before it is applied. 

The goal is to create meaningful change without causing unnecessary chaos and instability. Taking time at the early stages allows problems to be addressed accurately and responsibly, rather than reactively. 

My approach prioritises long-term outcomes over quick and performative results.

Sustainable work in this field is not about collecting or showcasing quick wins. Meaningful impact comes from addressing narratives and systems that have structurally excluded people and become deeply entrenched over time.

Effective disruption is not about creating disorder or forcing collapse. It is about finding ways to challenge outdated assumptions and structures without destabilising the very people those systems affect. That balance matters, and it is not something that can be rushed or improvised.

This work is grounded in systems thinking. It focuses on developing ways to subtly surface structural issues over time, until a point where they can no longer be deferred. Rather than telling people what to see, the aim is to design conditions under which the reality of structural problems become evident through the system itself and how it functions, without unnecessarily triggering defensiveness or bias.

The work underway focuses on building and testing strategies, frameworks and systems that can support change in a way that is credible, sustainable and humane. That process is iterative by nature. It involves building, refining, reassessing and rebuilding as understanding deepens and conditions evolve.

The position I am working towards already exists in outline. As this work continues, refinement brings greater clarity, allowing the direction of travel to become increasingly visible.

This is a demanding kind of work, and it is exactly the kind of challenge I am deliberately choosing to take on without rushing, because this matters.

For that reason, it would be premature to set out those frameworks in detail at this stage. What they look like now may not be what they look like in two months, six months, or even a year from now. The priority is to allow the work to take shape properly, rather than to present something before it is ready to stand up to scrutiny.

There are four phases to the roadmap. The work is currently in phase three.

This phase focuses on tool development, acquisition and integration.

Earlier phases concentrated on understanding how different systems operate across different domains and settings, through research, lived experience, analysis, and pattern recognition. 

The current phase is about developing and testing the formal tools needed to create lasting and meaningful impact with autonomy, credibility and care. 

The final phase will focus on marketing, delivery and supporting change, once the foundation is fully in place.

At this stage, I am not seeking collaboration. The work currently requires focus, dedication, and patience. Any future opportunities to work collaboratively will be shared here and on other platforms when appropriate.